My Best Performing Instagram Reel.

Had nothing to do with me.

It’s about my daughter’s school lunch.

harvardwang

A post shared by @harvardwang

The irony is, I spent probably five minutes editing it, no smart filter, just my phone barely hanging on 10% battery, music choice was tongue in cheek.

Proof that if the subject matter / idea is interesting enough, the execution sometimes can take a back seat, in the world of LCC media.

To strike while the iron is hot, I decided to spend an hourly wage amount of money, my marketing budget if you will, to promote it, so apologies if Vivaldi’s Four Seasons is replaying in your head for the next two days.

Then again I set the audience to Californian mums between 25-50 interested in organic food, parenting, and Japan.

So I think you guys are pretty safe.

Where did you get the money from, you Madison Avenue big spender?
You ask.

Have I got a story for you.